Freight Benchmarking Built for Consumer Goods

Checking every carrier's surcharge terminology across every lane in a global tender has historically been too slow to do at scale — so most teams end up trusting the invoice line. Fuel surcharges get renamed, peak-season charges land inconsistently across carriers on the same lane, and a charge that looks standard in isolation can sit well above what the rest of the market pays on that corridor.

Xeneta itemises the stack against real contract data on each lane: when a bunker or peak-season surcharge arrives that doesn't match what the market is seeing, it's visible immediately and gets challenged in the same quarter, not absorbed into COGS. Over a contract year, across dozens of carriers, this is where tender savings are actually defended. Learn more about rate management with Xeneta.

Food and beverage supply chains are acutely exposed to carrier risk during peak periods. Back-to-school and year-end retail builds create a peak season that runs roughly late July to October, especially ex-Asia — capacity tightens, blank sailings rise, and carriers that performed reliably in quieter months start to show cracks. For a brand with a promotional window or a retail replenishment commitment that cannot move, a missed sailing is not an inconvenience, it is a direct commercial loss.

Xeneta's Carrier Scorecard gives procurement and logistics teams continuous visibility into carrier reliability by trade lane, including schedule adherence, blank sailing frequency, and actual versus announced transit times. Monitoring this data in the lead-up to and throughout peak periods means deteriorating carrier performance is visible before it creates a supply chain failure, giving teams the time to reallocate volume, engage backup carriers, or escalate early rather than reacting after the fact.

Our market monitoring capability adds another layer, tracking capacity signals and rate movements that often precede service disruptions. When spot rates spike sharply on a key lane heading into peak season, it is frequently a leading indicator of tightening capacity and elevated blank sailing risk. Having that signal in advance allows procurement teams to act on it strategically rather than absorb the consequences operationally.

Xeneta's volume peer comparison allows procurement teams to benchmark their rates not just against the broad market, but against other shippers moving comparable volumes on the same corridors.

If a shipper moving 100,000 TEUs is paying above the market average while volume peers are at the market low, that gap has a quantifiable cost and a clear negotiating mandate. Find out more about Xeneta's ocean freight benchmarks.

Many large FMCG groups run centralized sourcing or procurement functions that provide freight buying as a service to business units, who in turn pay for that service. For these teams, demonstrating that their freight procurement delivers market-competitive outcomes is not just a nice to have, it is how their value is measured and their budget justified.

Xeneta gives sourcing teams the independent, third-party evidence to make that case. Round-by-round tender analysis shows how each carrier's bids compared to market benchmarks and how the team's outcomes compared to industry peers. Year-on-year performance reviews quantify improvement over time. This turns what is often a subjective internal conversation into a structured, data-backed performance story that finance and leadership can interrogate and trust. Learn more about Xeneta's forecasting and reporting capabilities.

Finance leaders in FMCG businesses understand that freight is one of the most significant and volatile cost lines in the P&L, but they often lack visibility into whether it is being managed effectively. Procurement teams that cannot quantify their performance in market terms struggle to justify budget, headcount, and strategic investment.

Xeneta provides the reporting capability to answer that question with data. How do contracted rates compare to market? Where did the team outperform? Where is savings potential still available? Presenting this analysis with independent third-party benchmarks transforms the internal procurement narrative from a qualitative claim into a quantified performance story, which is exactly what finance leadership needs to see.

Stanley Black & Decker track savings in the range of 3–5% across a multi-million-dollar freight spend using exactly this kind of market-backed reporting — read their case study.

A small share of FMCG volume — prestige beauty, new-launch SKUs, promotional replenishment gaps — moves by air because the window matters more than the freight bill, and that's the right call. It's a small share of volume but a disproportionate share of cost, and it's rarely benchmarked against anything.

Xeneta provides air freight benchmarks alongside ocean, so teams flying launch volume can validate that spend against the market rather than negotiating on the forwarder's number alone. Find out more about Xeneta's air freight benchmarks.