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Huhtamaki Builds Trusted Partnerships With Suppliers Using Xeneta’s Unmatched Ocean Market Intelligence

Huhtamaki Builds Trusted Partnerships With Suppliers Using Xeneta’s Unmatched Ocean Market Intelligence

Opportunity & Result

Huhtamaki radically reduced their entire procurement process from what would traditionally take about 6 - 12 months to half of a year. In addition, they were able to move away from disparate indices for more accurate market rate movements. The team monitors the price trends on port-to-port levels weekly & monthly, which allows them to agree to long-term contracts and long-term budgets with confidence. Huhtamaki standardizes their procurement on Xeneta data and uses it to negotiate with their suppliers. This has allowed Huhtamaki to streamline its supplier list and form trusted partnerships.

Since working with Xeneta, our supply chain became more strategic and reliable. We particularly like the Market Trend graphs and insights provided because the date range is flexible, and you can track the full spread of the market. We find this excellent in negotiation with suppliers as it helps validate the competitiveness of their offer.
Lars Buchholz

Head of Sourcing Flexible Packaging Europe, Huhtamaki Flexible Packaging Germany GmbH & Co. KG


  • Aligned ocean freight tendering for more than 40 locations
  • Reduced the number of suppliers significantly and built strategic partnerships
  • Notable time saved in dealing with traditional tenders and off tender requests


At a Glance

Huhtamaki’s manufacture spans more than 435 years and operates 80 locations, with 40 of them involved in ocean freight. Huhtamaki Flexible Packaging Europe ships an average of 1,500 TEU from Europe outbound, and its most important trade routes are Africa, North America, and South America. Globally, Huhtamaki ships about 9,000 TEU/20,000 metric tons to Europe, Africa, Asia, and Latin America.

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