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Xeneta Press Releases

Xeneta hires Dussler to spearhead US growth

Xeneta grows their U.S. operations and hires Florian Dussler as VP of Sales Americas. The platform reaches a new milestone number of imported rates topping 55 million data points.

May 23, 2018 – Oslo, Norway & New York, New York -- Xeneta is moving to accelerate the growth of its North American operation with the appointment of Florian Dussler as General Manager and VP Sales, Americas. Dussler, previously VP Americas for logistics software firm Transporeon, will head Xeneta’s New York office and aim to grow both awareness and market share for the leading global freight benchmarking and market intelligence platform. The news comes as Xeneta announces it has now built its database to over 55 million contracted rates, while also welcoming some major names to its community of global shippers. 

Xeneta, which crowd-sources data from more than 700 leading international businesses to provide real-time rates transparency, opened its US office in late 2016 to take advantage of the world’s largest container shipping market. Since that point it has grown both its market presence and offering, launching into the air freight segment while expanding its ocean freight data from 60,000 to over 160,000 port to port pairings. 

Dussler’s appointment is, according to Xeneta CRO and Co-founder Thomas Sørbø, a further sign of the Norwegian-headquartered firm’s ambitious plans. 

“Florian is an established name within the logistics sector and has proven his ability to drive growth by launching and building Transporeon’s US presence,” he notes. “Xeneta has made great progress Stateside so far, with a growing number of well-known global cargo owners accessing the very latest, most comprehensive data to unlock huge business value in their freight rate negotiations. 

“We now want to push that further, answering what we see as clear market demand for this kind of advanced benchmarking tool and emulating our success in Europe in the US and Canada. No one else can provide the depth of real-time rate intelligence as Xeneta, and Florian is the perfect person to spread that message and help us realize the huge potential there.” 

Speaking about his appointment, Dussler adds: “I’ve been watching Xeneta’s rapid development with interest. In volatile segments, where rates can be transformed overnight, the intelligence the platform delivers gives shippers, carriers and freight forwarders the ammunition they need to unlock optimal decision making and get the best value for their businesses. 

“As the data builds, so does the insight and that’s something our customers can really seize on to gain competitive advantage. It’s a clear selling point and one I’m looking forward communicating to the market.” 

Dussler’s arrival comes as Xeneta announces an increase in data coverage of more than 150% over the space of the last year, with more than 55 million data points now available. The increase coincides with a host of new names joining the crowd-sourcing community, including one of the world’s largest steel producers, Tata Steel, and a globally renowned FMCG multi-national corporation. They, along with names of the order of Nestle, Brother, thyssenKrupp, Electrolux, Continental and many others, will now feed their latest shipping data directly into Xeneta’s software platform for on-going market monitoring, benchmarking and reporting. 

Xeneta launched from its Oslo base in 2012 and has since gone on to open offices in Hamburg, as well as in the US. It now offers the world’s largest database of contracted ocean rates.

About Xeneta

Xeneta is the leading ocean freight rate benchmarking and market intelligence platform transforming the shipping and logistics industry. Xeneta’s powerful reporting and analytics platform provides liner-shipping stakeholders the data they need to understand current and historical market behavior – reporting live on market average and low/high movements for both short and long-term contracts. Xeneta’s data is comprised of over 55 million contracted container rates and covers over 160,000 global trade routes. Xeneta is a privately held company with headquarters in Oslo, Norway and regional offices in New York and Hamburg. To learn more, please visit

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