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A large part of this strategic transformation with Xeneta and TenderEasy is about letting technology do what it does best - managing repetitive, standardized tasks, delivering trustworthy market data and freeing up our time and resources to tackle the strategic challenges facing our organization.

Peter Stockhammer
Peter Stockhammer
Sr Manager, Logistics Service Provider Strategy and Management, at PUMA

About PUMA

PUMA is one of the world’s leading sports brands, delivering its line of sportswear, shoes and accessories to over 120 countries around the world. PUMA’s most important trade routes are Asia-Europe, Asia-North America and Asia-Latin America and the company annually ships an average of 40,000 TEUs. Recently celebrating its 70th year in business, PUMA seeks to be the fastest sports brand in the world. “Forever Faster” is PUMA’s motto, but it’s not just something the firm says. It’s something its employees believe in and strive to embody every day.

The Challenge

Logistics is often seen as a business function focused solely on reducing costs. But PUMA’s global logistics project team knew it needed a strategic approach in order to live the company’s motto of “Forever Faster.” A large part of this approach is about letting technology do what it does best—managing repetitive, standardized tasks, delivering trustworthy market data and freeing up time and resources to tackle strategic challenges. The logistics team at PUMA knew digitizing their freight procurement would rapidly improve efficiency and scalability of their entire process, while also helping them play a more strategic role organization-wide.

This wouldn’t be an easy feat, however, given the massive volatility and lack of transparency inherent in the ocean and air freight procurement market.

The Solution

To modernize how its current process worked, PUMA’s logistics team developed a collaboration with e-tendering SaaS firm, TenderEasy, and leading ocean and air freight rate benchmarking and market analytics platform, Xeneta.

TenderEasy delivers a sustainable, user-friendly digital solution that radically improves the freight procurement process, ensuring the best possible data quality and freeing up time to analyze and prepare the negotiations for maximum value. TenderEasy has allowed PUMA to standardize and harmonize freight procurement, dramatically streamlining the tender process while also scaling it. Typically cumbersome and time-consuming, the tender process can now be done with far more efficiency, empowering PUMA’s logistics team to focus on more analysis, negotiation, and other strategic activities that add value to the company’s bottom line.

At the same time, none of that would be possible without better market transparency. And that is exactly what PUMA gets from Xeneta. Now PUMA’s single source of truth for ocean and air freight rate data, Xeneta empowers PUMA’s logistics team to move beyond just the tender and successfully position procurement as a strategic function that completely manages the end-to-end lifecycle of rates. Their collaboration with Xeneta enables PUMA to monitor the market and benchmark performance relative to the market in the pre and post-negotiation phase, scope, bid and execute the negotiation process with market-precisionand understand and report business performance.

Conclusion

By incorporating Xeneta’s real-time data and market intelligence platform and TenderEasy’s workflow, PUMA can now identify and seize market opportunities faster than ever before.

This collaboration equips the PUMA team with more finely tuned analytics,  allowing the company to now address critical business questions with unprecedented speed and accuracy—two things PUMA’s culture highly values.

Moreover, the team is able to promote data-driven decision making, resulting in lowering risks and boosting its status as a trusted advisor to senior management.

With the adoption of Xeneta and TenderEasy in their workflow, PUMA can stay on top of the opportunities in the market.

Peter Stockhammer
Peter Stockhammer
Sr Manager, Logistics Service Provider Strategy and Management, at PUMA