[On-Demand Webinar] Learn how to use market intelligence in your tendering and customer management process
As a freight forwarder, you face various pressures in the shipping industry where you need to weigh customer loyalty versus margins versus competitive advantage. In many cases, your customers have stronger industry and market rate knowledge, and with no volume commitments, your relationship can be just transactional.
Procurement, RFQ, customer management and sales development disciplines need visibility into container rates to grow revenue and maximize your ROI. Freight rate data intelligence delivers efficiency where all freight forwarding departments operate in lock step.
Product procurement is fact-based where gut feeling takes a back seat. Due to a lack of transparency in the market, you struggle to know your position versus other freight forwarders. On the other side, customer-side procurement plays tough driving down prices where possible.
If you sit in the freight forwarder RFQ driver seat, the process may feel like a tedious and time-consuming guessing game. You have access to market intelligence, but it is outdated and static. You have no systematic way to measure carrier risk versus current container market rates.
Customer loyalty, exceptional
Value-based selling keeps customers for life. With tough competition from both traditional and digital freight forwarders, you need to differentiate your sales strategy. Shippers/BCOs are not only looking for competitive rates, but also a productive and efficient process. You need to take a consulted sales approach, show your market awareness and be better informed.
In order to get the most value out of big data in the shipping and logistics industry, a company needs to determine what they want to do: Reduce costs? Increase revenue? Optimize transit times? These are all serious strategic issues for both a shipper and a carrier, whose implementation, or not, affects profitability on every trade.
Seeing is believing. Find out how you can use Xeneta to gain a competitive edge and gain customer loyalty. Our experts will demonstrate the Xeneta platform in real time and visualize the current rates for the trade routes that matter to you. See the value Xeneta can bring to procurement, RFQ, customer management and sales development professionals in your freight forwarding company.
Check out our latest on-demand webinar "July 2018 Ocean Freight Rates at a Glance"