About Xeneta
Xeneta has been touted one of the hottest companies in the Nordics, as well as one of the leading technology companies transforming the shipping, logistics and supply chain industries by Forbes. Our mission is to become the global reference point for ocean and air freight pricing. We are backed by leading global investors and since our launch in 2012, we have grown to become the world's leading ocean and air freight rate benchmarking and market analytics platform.
We are helping leading global companies like Unilever, Electrolux, Continental, Brother International, L’Oréal, Volvo, Nestle, thyssenKrupp and Puma, to name a few, improve their strategic freight procurement and positively impact their bottom line.
Headquartered in Oslo, with offices in Hamburg and New York, and employees from over 30 different countries, we are a truly international company. Having been named a 'Gartner Cool Vendor' in 2018, and one of the hottest tech scale-ups in Norway by TheNextWeb in 2019, we are excited to continue to grow across the world.
As the Sr. Product Marketing Manager, reporting directly to our CMO, you will be the glue that binds our product strategy to the tactics we need to drive success. In this role you will synthesize market, consumer, product, and competitive inputs to help our customers unlock the value of Xeneta which will translate into driving revenue for the business.
You will be an integral part of the commercial business unit, working with the sales, engineering, product management, marketing, customer success and data teams. You will be key in forming and refining our value proposition, teaching our commercial teams about our products – and most importantly – how they can successfully sell them by creating the content assets and materials they need.
You will also lead our content strategy to ensure that our holistic brand experience is clear, cohesive, and differentiated across all touchpoints from email copy, to an ad to the website to in-product messaging. Our content guides our target audience throughout the entire buying journey, from awareness to consideration up to advocacy. This includes a broad range of areas including product pricing, product strategy and analysis, product positioning to our ideal customer profile, messaging development, competitive analysis, product differentiation and content strategy.
Responsibilities
• Manage product releases/launches, working as part of a cross-functional team to develop the required messaging, content, and enablement. You’ll be in charge of automating the buyer journey from first touch to happy-and-retained customer.
• As a great storyteller and avid writer, you’ll develop brand and product narratives that resonate with our audiences; and you’ll lead product naming, positioning, and messaging.
• Own sales enablement for our direct sales team and partners, keeping them up to date with the latest product capabilities while delivering tools to increase sales effectiveness. You will constantly communicate internally to all stakeholders WHO we sell our product to, HOW we expect them to use it, and frame up clearly the reasons WHY customers are going to want to buy this product over all other options, and the value it delivers. You will be an expert in how our customers make their buying decisions and in turn educate our internal teams on the same.
• Support the delivery of blogs, white papers, webinars, reports and thought-leadership materials.
• Continuously monitor, analyze, and craft responses to market and competitive developments.
• Work closely with product management to bring the voice of the market to the product roadmap.
Required Skills
• Deep experience with product marketing; 5+ years as a lead product marketer
• Track record of launching and scaling products and new businesses
• A go-getter who rolls up their sleeve, dives in and gets done what needs to get done without waiting for direction.
• Proven track record of hiring to build a team as well as mentoring and coaching.
• Acute project management skills, highly structured and a quick thinker to move swiftly from one task to the next without losing sight of time management.
• Firm understanding of SaaS business, preferably working with an Enterprise product and enterprise acquisition strategy.
• A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics.
• Excellent English writer with experience writing website conversion copy as well as various other marketing collateral.
• Exceptional communication skills, with a track record of building successful relationships across global teams.
• A creative eye with exceptional detail on look and feel that not only words convey, but also imagery and graphics.
• Superpower to present complex material both to technical/industry specific teams as well as to consumers in a differentiated way that relates to each audience.
• Background in supply chain and logistics is a nice-to-have but not a must.
What We Offer
• A great work environment with highly motivated people.
• Competitive benefits, along with a generous vacation plan, flexible working hours and educational opportunities.
• An opportunity to be a part of building and growing a global company that is transforming the shipping and logistics industries.
Why You’ll Love It Here
• Our Impact: We’re category leaders digitalizing the way ocean and air freight is procured bringing on-demand actionable data to all industry stakeholders. We’re moving fast.
• Our Technology: Deep data analytics and integrations coupled with a scalable, sleek and beautiful user interface.
• Our Customers: Big companies like Nestle, Electrolux, ABB, John Deere, Unilever, Puma and many others.
• Our Team: Shipping, consulting and tech all-stars on our roster.
• Our Values: We are one. Variety and fairness. Transparency builds trust. Modernization through data.
Xeneta is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Apply here and we will be in touch!
