Skip to content
Container Freight Industry News | Supply Chain Industry News

How Smart Containers & Smarter Data Makes A Smarter Industry

Xeneta says that technology will make the shipping and logistics industry smarter and better. Digitization of the shipping industry and Internet of Things.


Smart containers

It doesn’t take much to see and experience the rapid advancement of technology globally. Personal technologies are getting smaller, more innovative, and overall more efficient, but that’s not to say that technological progress is stopping at the consumer level, far from it. Technology for the freight industry is getting a rather severe overhaul, encompassing many different levels of the industry.

Almost all trade publications are writing about the impact it can have on our business. So, let this blog post serve as a reminder.

While some of these changes might be slow to start, we’re approaching a precipice, a tipping point, in which the rate of technological growth of the future will begin to accelerate. A report recently released by a research and advisory firm that focuses on emerging technologies, Lux Research, highlights a number of the current technological changes that the freight industry is undergoing. 

Smart Containers

Containers have always been the crux of the ocean freight industry, the cornerstone for the operation. Yet from their creation, we’ve yet to see many changes to the basic steel box. Recently several innovators and startups are changing the way we look at containers. Staxxon and Holland, for example, are taking it a step further and reexamining the container itself. They are looking at a collapsible container that, when emptied, can be collapsed to save space in the event of an empty return. That’s pretty neat if you ask me. 


The Internet of Things

This is, perhaps, one of the most reported and most significant advancements for the freight industry. The internet of things (IoT) allows for a veritable network created not from computers as we know them but of things like containers, pallets, and equipment. Imbedded with an array of sensors and tracking technology such as GPS and RFID chips, “things” allow manufacturers, carriers, and shippers to monitor temperature, vibration, losses, and cargo location more accurately. Our recent article and infographic show the sheer possibilities created by the IoT and why it’s becoming much more popular throughout the industry.


Better Data: Smarter Moves

While physical technology is progressing by leaps and bounds, so is the information available for logistics. With better tracking and more information with each container, logistics decision-makers can get a clearer view of their supply chain from front to back. This level of transparency means a higher degree of customer service. It optimizes the supply chain, cutting away nasty snarls, tangles, and snares that would otherwise slow the operation down.


More Computing Power Means More Control

3PLs, carriers, shipping marketplaces, logistics technology companies are all taking advantage of better computing processes, offering shippers a wide array of digital tools which allow them a wide degree of control over their supply chain. Food Logistics, an online news source for logistics within the food industry, lists some more influential companies

“Companies like iContainers, Freight Filter, CargoSphere, and Freightos integrate data and automate freight booking via cloud-based systems. Companies like ShipBob, Flexport, and Ships create logistics dashboards that gather shipping data across modes to help users get quotes, arrange pickup, insure the freight, and track packages. Shipster and Shyp offer pickup and packaging. Getting accurate freight quotes, booking the shipment, establishing contracts, and initiating the process can be complex and time-consuming without an integrated provider. Transporteca and VeriTread LLC specialize in specific geographic and heavy haul rates, while Xeneta lets people compare rates. Online retailers can use Shippo and ShipHawk plug-ins to help buyers calculate shipping costs and methods, based on the items in their baskets and current freight rates,” according to Food Logistics. 

While the freight industry has been rather slow to change its ways, change is coming. As the new technology begins to take hold, we’ll soon see a complete overhaul in the way companies view logistics and freight management. 


It’s Not All Roses For Everyone

Though I am a technology lover and feel that tech can help all industries advance significantly, I realize that all don’t agree that tech will disrupt or change our industry. Many think that it is just an enabler and that human service makes the difference. While I agree, I feel that our human powers alone can’t make definite improvements and changes. Coupled with tech, we can change the industry to something much better. We need an open mind. 



Say goodbye to freight rate uncertainty with real-time data

Every second, our platform processes 450M+ data points from the world's largest shipping companies for unmatched, real-time market intelligence.