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Transforming Buying & Selling Dynamics of the Logistics Industry

We explore what it requires to completely turn the dynamics of a market –turning the power from the supply side to the buy side – and beyond that giving both sides exponential value back in return.


It's not very often we have guest posts in the Xeneta blog. With so many podcast series around, it's also not too often we run across one that shares interesting and inspiring knowledge about value-creating products. 

We had the pleasure of having our CEO, Patrik Berglund, spotlighted in the Value Inspiration podcast series hosted by Ton Dobbe, Chief Inspiration Officer, who has more than 25 years in the business software industry. 


Positively impacting the global economy by transforming buying & selling dynamics of the logistics industry 

Guest blog by Ton Dobbe – Chief Inspiration Officer, Value Inspiration 

Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to deliver remarkable impact.  

I got inspired by the big idea behind Xeneta; hence I invited CEO, Patrik Berglund, to my podcast. We explore what it requires to completely turn the dynamics of a market –turning the power from the supply side to the buy side – and beyond that giving both sides exponential value back in return. In the light of this we discuss the role of creating momentum, the essence of data, and the impact technology can make. 

What was the thing that triggered me most from my interview with Patrik?

“[we].. found it very tricky, peculiar and inefficient that so many container boxes -  delivering 70 percent of global trade - were traded, bought, and sold with almost no visibility, almost no transparency.”

Why did this trigger me? What's the bigger value here? 

What struck me is how many things in day-to-day business are simply accepted as the norm, not questioned, not challenged, just dealt with. Isn’t it strange that the powers of 70% of global trade logistics have been with the shipping companies for close to seven decades?

And if you think beyond shipping containers, how common this is for so many other industries. Think about raw materials, travel (still), accommodation (still),  etc.. Imagine the global opportunity, the convenience, the productivity gain if this was solved for areas beyond logistics. This is what has made companies like Uber so popular – and the same is happening for Xeneta by challenging the established unchallenged rules. 

What’s the more significant question/opportunity that raises?

Patrik made another crucial point about the challenge at hand. It was not only about transparency; the opportunity was of a totally different nature: Transform the way the market buys & sells. Solving the price transparency challenge was just one piece of the puzzle – the real gain reveals when buyers and sellers stop talking about price, but start talking about the long-term value they can create together by optimizing the supply chain. That’s where the value implications exponentially grow.

The value is in the network and the aggregated data set this creates. Once you got that it not only transforms the way buyers and sellers cooperate, it suddenly also opens up massive opportunities around the broader eco-system – other modes of transportation, insurance, consulting, etc.

Listen to the big idea behind Xeneta, and why it has the potential to transform Global Shipping, Logistics & Supply Chain Management forever.


Thanks, Ton, for capturing the essence of why we do what we do and our company's ultimate vision of bringing long-term value to all stakeholders in the shipping and logistics industries.


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