Learn how Associated British Foods (ABF) uses Xeneta to access all their freight rate data in one place to improve logistics synergies across multiple subsidiary businesses and benchmark against industry peers.
Associated British Foods is a diversified international food, ingredients and retail group with sales of £13.9bn, 128,000 employees and operations in 53 countries across Europe, Africa, the Americas, Asia and Australia. With its global reach, ABF ships over 100,000 TEUs annually on major trade routes like Asia to Europe, Asia to North America and Europe to Oceania to deliver value to its stakeholders consistently. The group consists of well-known companies such as Primark, Illovo Sugar and Twinings tea.
ABF has seen immediate improvement in their market position across subsidiary companies since utilizing Xeneta. Xeneta data and analytics give business teams a better understanding of their market position and improved market visibility. ABF can now generate executive reports to access information and analyze all components of their procurement in one platform across different businesses. ABF regularly benchmarks performance against the market to evaluate procurement strategy and stay competitive within their industry.
“A recent example would be on a lane that I could see was at the market high level. After further discussions with the carrier, I managed to get a 30% reduction on the rate, taking it from market high to just below market mid-low. On an annualised basis this is worth close to $1.5M to that business on one lane alone” adds Goodall.
To supplement the platform’s access to real-time and unbiased freight rate data, ABF also uses Xeneta market updates, webinars and bulletins to help them define overall goals and stay ahead of the market and changing trends.