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1 min read  | Transportation Insights

Countering the Bullwhip Effect in a COVID-19 World | Apr 23, 2020

Katherine Barrios  | Apr 23, 2020 5:48:20 PM



Brian Bourke, Chief Growth Officer, SEKO Logistics, and Hans Hickler, CEO & Founder, Ellipsis Advisors join us to talk about the bullwhip effect in a COVID-19 world.


Brian Bourke, Chief Growth Officer, SEKO Logistics Mr. Bourke began his career with SEKO in 2005 after receiving his BA in Economics from the University of Wisconsin. He later joined Geodis Wilson as Head of Marketing Communications, before returning to SEKO in 2012 as Vice President of Marketing.

Speaking six languages and holding immense industry knowledge, Mr. Bourke has been responsible for the internal and external communication of the many features and benefits of SEKO’s unique global logistics solutions.

Hans Hickler, CEO & Founder, Ellipsis Advisors Hans brings with him more than 25 years of experience with multinational organizations. Prior to starting his own business in 2012, he served as Chief Executive of Asia Pacific for Agility Logistics. Hans also served as DHL’s CEO for Global Customer Solutions, leading the development and sales of customer solutions across DHL Supply Chain, Warehousing & Distribution, Forwarding, and Express Business Units.

Prior to that role, he was CEO of DHL Express USA, and CEO of APL Logistics and served on the Global boards of both organizations.


Paul Mullins, CRO, Xeneta

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