Xeneta Customer Advisory Board

2025-2026 Beneficial Cargo Owners (BCO) Chapter

About the Shipper/BCO XCAB

Member Brief 

Thank you for joining the Xeneta Customer Advisory Board (XCAB), an exclusive network of forward-thinking Xeneta customers who have joined forces to shape the direction and development of Xeneta’s product roadmap.  

 

Mission  

The XCAB, was established as a forum for Xeneta customers to provide strategic input and advice on the direction of Xeneta. In addition, it provides a structure for questions, concerns, and issues to be raised and for Xeneta to engage with customers on important industry topics. 

 

Session Topics 

Product-related: 

  • Product roadmap validation 
  • Navigation and information architecture improvements 
  • Impact of external pressures on customer operations 
  • Day-to-day workflow challenges and pain points 

Industry-related: 

  • Tariffs and regulatory changes 
  • Budget constraints and shifting procurement strategies 

Benefits  

The XCAB members will enjoy the following benefits:  

  • The ability to influence our product roadmap and prioritization of future innovations 
  • Early access to new features and first invites to beta groups 
  • The opportunity to gather market intelligence and learn from peers about innovation in the industry 
  • XCAB meetings will be attended by Xeneta executives at all levels of the organization, providing further insight into the overall organization’s strategies as well as industry knowledge and trends 
  • A complimentary conference pass for Xeneta Summit 2025 in Barcelona, Spain. 

  

Estimated Time and Commitment 

XCAB membership is a one-year opportunity to help shape Xeneta’s direction with a light, high-impact commitment.  

In 2025, members will join: 

  • An in-person strategy session on Day 0 of the Barcelona Summit 
  • One virtual session later in the year 
  • Occasional touchpoints in between (e.g., short surveys or feedback via email/call) 

In unavoidable circumstances or conflicts, a member can miss two meetings. If a member misses three meetings in the same calendar year, they relinquish their membership. 

  

Confidentiality  

Xeneta will be sharing private enterprise and product strategy details in these sessions and ask that due to the sensitivity of this information, all XCAB materials and discussions are kept confidential. 

By attending the meetings, members agree to the Non-Disclosure Agreement found HERE.  

  

Membership Estimated Costs 

In accordance with corporate regulations, costs for member travel and lodge accommodations to the Xeneta Summit are absorbed by the customer. 

2025 - 2026 Members

  • Dennis O'Connor - PVH
  • Sue Shon - Unilever ASCC AG
  • Melissa Luzardo - Arlanxeo Deutschland GmbH
  • Chris Torres - Anheuser-Busch InBev
  • Tristam Harrington - KOHLER CO.
  • Mario Van den Bussche - Volvo Logistics AB
  • Daniel Friedrich - MAHLE GmbH
  • Alejandro Parodi - Bekaert
  • Sebastiaan Prins - Hitachi Energy Germany AG

 

Schedule

8th October

15:30 – 17:00 | BCO Meeting Segment & FF Meeting Segment17:00 – 17:30 | Coffee break with snacks17:30 – 19:00 | Parallel Tracks: Indexing BoD, Product Roadmap
19:00 – 21:00 | Welcome drinks21:00 | Dinner