Electrolux shapes living for the better by reinventing taste, care and well-being experiences, making life more enjoyable and sustainable for millions of people. A leading global appliance company, Electrolux sells more than 60 million household and professional products in more than 150 markets every year.
For years, global appliance firm Electrolux struggled with finding a way to properly benchmark their container freight rates, not just as a snapshot in time but dynamically. The firm moves more than 185,000 TEUs per year on approximately 2,300 trade lanes, and this massive scale demands more than just an occasional view of shipping costs relative to the market; too often by the time information was compiled, it was often already out of date. Electrolux needed something more powerful in order to compete globally.
Part of the challenge was that the containerized shipping industry has been slow to digitize, making it difficult to obtain a clear view of the marketplace. They knew they were paying a premium to manage their supply chain, and found that 30 percent of their container requirements came from a demand that is incremental to their annual contracts as a result of new products, supplier changes, new customers, and other circumstances that might drive changes in their container demand.
To improve operations and manage costs, Electrolux needed on-demand real-time data that would empower it to improve negotiation power with suppliers and make smarter decisions that would ultimately benefit the bottom line.